With useful links, examples and action items

Digital Marketing today

Digital marketing has become one of the most commonly used phrase these days. Although it’s easily used in a sentence, but quite often it is not defined accurately. For some it’s a synonym for “Internet Marketing” while others describe it as marketing using electronic devices.

So let’s understand what exactly is Digital Marketing?

Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate…

Blog Post Screenshot on Suresh Babu’s Medium Post About. Can You Outrank Google’s own blog
Blog Post Screenshot on Suresh Babu’s Medium Post About. Can You Outrank Google’s own blog
Can you outrank Google’s post — Web Marketing Academy

Can you outrank Google’s Post? Yes you can (Not because Google was down yesterday — Dec, 14th 2020)

Yesterday, I was trying to access Google Drive but unable to access and I told my colleague that the wi-fi is having some issue

After a few minutes, I came to know about how Google, YouTube, Gmail, Gdrive was down. Immediately we saw all kinds of memes :)

With Sample Answers and scenarios

I did my Hotel Management in 1996, worked for a few years in South India, and decided to look for a job in Cruise Ship

In 1999, I applied, and the interviews happened in Mumbai. The interviewer asked a few questions about different types of sauces, how to make Terrain, Cold cuts, types of cuts, and a few more about Continental Cuisine.

I almost felt good, once that was done, they asked me some simple questions like this.

Tell me about a time you had to make a difficult decision and how did you go…

Source: Web Marketing Academy

15 practical yet simple, tried and tested ways to prepare for your career in Digital Marketing

These are not empty promises, surely no jargon and meaningless technical words to complicate your search any further! This is for everyone (students, entrepreneurs, working professionals, etc) and anyone who wants to explore the career opportunities in Digital Marketing.

How many times have you searched for “How Can I Kick Start a Career in Digital Marketing?” and ended up with information like — follow some leader, attend a master class, see some online videos, etc.

Sounds easy and familiar? Well, we wish!

One thing…

Here’s how your brand can make use of these insights

Source: Unsplash

T hink with Google has recently published a report titled: 2019 Research Report Review. This report highlights the insights that have been uncovered in 2019 that will lay the foundations for 2020 and beyond

In this article, I am going to share -

  • WHY the key Insights from the 2019 Research Report Review are essential in order to learn and understand your consumer better
  • HOW to turn these Insights in to learnings that will improve the way you drive your business.
  • ACTIONABLES with in-depth analysis of the insights and easy to implement DIY research, actionable and tools to make it…

Web Marketing Academy

Digital Marketing Strategy Template

Use this worksheet to choose your business objectives, goals

web marketing academy Want an editable word document or PDF? Leave a comment will email it to you.


1. I want to:

  • Increase awareness
  • Find new customers
  • Sell more to existing customers

2. My customers are primarily:

  • Local
  • In my state
  • In my country
  • Global

3. Most of my customers found my business by:

  • Word of mouth/referrals
  • In person presentations
  • TV Ads
  • Google Phone calls
  • News coverage
  • Emails
  • Walk in
  • Others_________________________________

4. Most of my customers visit these websites regularly:

  • Search engines ________________________________________________________________
  • Social media sites…


SEO (Search Engine Optimization) is changing. Here’s how you can keep up

Optimize for Discovery: Google with it’s AI algorithm, it is becoming more of a Discovery Engine. Here is what Google search results in mobile.

Digital Marketing Interview Questions

Yes, you read that right. 52 it is! A quick check list of Do’s and Don’ts. Could be more, but in this blog post I let you on 50 tips for being prepared for your Digital Marketing Job Interview. And, it’s a Yes, again — They are things you SHOULD be prepared with.

When a company is hiring you, they look for these simple but important things. Like,

  • How interested are you in a #Digital Marketing job?
  • Do you have the right skills to be a Digital Marketer?
  • Are you a good fit for the company culture?
  • Are you a…

Resources & Tips for Digital Marketing Job Interview

I run an academy in Bangalore. We get requirements for digital marketing, social media marketing from organizations. Every week we send each requirement to our alumni/current students. Here is an example:

Digital Marketer Job Description

The Digital Media Marketing will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.

— — — — — — — — —…

Digital Marketing for Engineers.

It’s 2018 and more and more engineers, including mechanical, are taking up this course.

We noticed that 9 out of 25 students here were engineers.

Before we understand why they make this shift, I thought I should first understand why they pursued engineering in the first place

1. My parents and relatives advised me:

Image by: Karishma

This is typical in India, right? You ask any parent and all they wish for their children is that they become either a doctor or an engineer. Most of us end up doing engineering because we didn’t have a choice.

2. No proper…

Suresh Babu

Founder & CEO Web Marketing Academy | Corporate Digital Marketing Trainer | Podcast Host | B- School Visiting Faculty | https://www.webmarketingacademy.in

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store